When Avnet, a Fortune 500 company and one of the world’s leading technology distributors, launched its new Embedded division, ROBOT was entrusted with developing the brand from the ground up. The challenge was to establish a clear market position and create a distinctive identity within one of the most complex and highly competitive technology sectors. The fundamental question was straightforward: How do you turn highly specialized electronic components into a compelling bran

How do you advertise the advertising medium itself? By creating a campaign that does exactly what great outdoor advertising has always done: make things bigger, more visible, and impossible to ignore. To showcase the power of its medium, Koschwitz, one of Berlin’s leading outdoor advertising companies, commissioned ROBOT to develop a campaign that would communicate the impact of large-format billboards in a bold and memorable way. Our solution was a series of three striking v

Positioning the Future of the Internet of Things Avnet Memec, one of Europe’s leading technical distributors, has partnered with ROBOT as its strategic communications and consulting agency since 2008. Translating highly complex technical topics into clear, compelling communication has been one of our core strengths from day one. This expertise once again proved invaluable in the development of the positioning and communications strategy for Avnet Memec’s Internet of Things so

ROBOT was selected by Optimal Systems to develop an integrated brand platform and cross-channel campaign concept spanning all marketing and communication assets. The challenge was to create a unifying brand idea that could connect the company’s diverse business areas while strengthening its overall market presence. As one of the leading providers of Enterprise Content Management (ECM) software, Optimal Systems helps organizations of all sizes — from mid-sized businesses to la

For the launch of Battlefield: Bad Company 2, ROBOT was tasked with developing a brand strategy that placed the gaming community at the heart of the campaign. The key objective: credibility. Our insight was simple. Every gaming community has its own stars. Rather than relying on traditional advertising, we made the heroes of the Battlefield scene the central protagonists of the brand story. To bring the concept to life, we photographed Germany’s leading Battlefield players du

Making Enterprise Content Management Tangible Enterprise Content Management (ECM) solutions are highly specialized technologies designed to help organizations manage documents and information more efficiently. In 2009, seven of Germany’s leading ECM providers joined forces to launch the industry initiative ECM Now!, with the goal of raising awareness for the value of modern document management. ROBOT was tasked with developing a communication platform capable of bringing this

For RENAC – Renewables Academy, together with the Federal Ministry for the Environment, Nature Conservation and Nuclear Safety and its international climate initiative TREE (Transfer Renewable Energy & Efficiency), ROBOT developed a comprehensive communications platform designed to support global knowledge transfer in the field of renewable energy. The objective was ambitious: attract engineers, technical experts, and decision-makers from developing countries to participate i

When Germany’s most respected football magazine, 11FREUNDE, approached ROBOT, the brief went far beyond a visual redesign. The goal was to create a strategic platform capable of uniting image-building and tactical communication under one authentic brand idea — passionate, credible, and on the same wavelength as its readers. Our insight was simple: 11FREUNDE continually uncovers the stories that explain why football is loved far beyond all reason. We believed the magazine’s co

Auch eine der weltweit größten Kinderhilfsorganisationen muß immer wieder um Spender werben. Die Vielzahl an Notständen auf der Welt, mangelnde Transparenz und diverse schwarze Schafe in der Branche machen es den Wohltätern nicht leichter. ROBOT wurde deshalb beauftragt, auf emotionale Weise das Vertrauen potenzieller Paten zurückzugewinnen. Wir entwickelten eine Kampagne, die den Spendern die Unsicherheit nimmt („Wo bleibt eigentlich das ganze Geld?“), indem sie die direkte

When the World Cyber Games, often referred to as the World Cup of esports, came to Germany in 2008, ROBOT was commissioned by the Korean organizers and the city of Cologne to develop a communications strategy capable of turning the event into a major public attraction. The challenge was significant. The target audience was not only highly media-savvy but also faced an overwhelming number of competing entertainment options. In and around Cologne, trade fairs, cultural events,

Marketing is about more than advertising. For automotive brands, the dealership experience often plays a decisive role in shaping customer perception and long-term loyalty. Recognizing this, Chrysler Germany commissioned ROBOT to develop a strategic retail communications program designed to improve customer satisfaction across its dealer network. Our research and market analysis revealed a key insight: customer satisfaction is heavily influenced by the quality of interactions

THE OGO ATTACK – A GUERRILLA LAUNCH THAT SOLD OUT A PRODUCT When California-based mobile company IXI Mobile prepared to launch its instant messaging phone Ogo in Germany, the challenge was clear. The mobile market was dominated by major brands with enormous advertising budgets, all competing through increasingly similar lifestyle positioning. IXI Mobile had neither the intention nor the resources to join that battle. Instead, they turned to ROBOT to create a launch campaign t

How do you build a distinctive local dealership brand while preserving the strength and prestige of one of the world’s most valuable automotive brands? That was the challenge facing ROBOT when working with the Ostendorf Group, one of Germany’s largest Mercedes-Benz retail partners. Operating six sales locations for Mercedes-Benz, Chrysler, Jeep, Dodge, and Smart vehicles, the company also offers specialized services for commercial vehicles and a large pre-owned vehicle busine