AVNET MEMEC – INTERNET OF THINGS SOLUTIONS

https://vimeo.com/109801124

Positioning the Future of the Internet of Things

Avnet Memec, one of Europe’s leading technical distributors, has partnered with ROBOT as its strategic communications and consulting agency since 2008. Translating highly complex technical topics into clear, compelling communication has been one of our core strengths from day one.

This expertise once again proved invaluable in the development of the positioning and communications strategy for Avnet Memec’s Internet of Things solutions. For the company’s future-focused IoT division, ROBOT created the complete strategic and creative framework — from brand positioning and messaging architecture to the full communications ecosystem.

The project included a new corporate design, a brand film, presentation templates, brochures, and a comprehensive communication concept designed to make complex technology accessible, relevant, and commercially effective.