Rebranding for the Future of Sports Sponsorship Sports sponsorship is evolving. Traditional reach-based partnerships are increasingly giving way to integrated brand platforms that combine content, data, experiences, and authentic values. For the German Sports Sponsorship Association (VSA), this transformation became the catalyst for a comprehensive brand renewal. ROBOT developed with The Brand Orchestra a new brand identity that reflects the VSA’s strategic repositioning and

Our Dyn campaign for the biggest handball event of 2026: the European Championship in Scandinavia. With three TV commercials and a series of social media films centered around handball legend Stefan Kretzschmar, Robot and Dyn's Lead Agency The Brand Orchestra position the broadcaster as the entertaining home of handball. A full-day shoot and accompanying photo session in Berlin produced a wide range of films and formats for PR, TV, all digital channels, and Dyn’s own platform

Our case for the broadcaster Dyn: This film once again demonstrates how ROBOT and The Brand Orchestra create successful brands through a clearly defined branding process — from strategy and naming to the Brand Vision Model and a full 360° presence across all relevant channels. Dyn has managed in an incredibly short time not only to win the hearts of fans but also to inspire investors: Since this summer, alongside Springer, the Schwarz Group and the DFL have become major share

Online campaign for the top stars of the German Handball League HBL Handball fans all across Germany are passionate about one of the best handball leagues in the world — the Daikin Handball Bundesliga. And every league has its heroes. That’s why ROBOT staged, cooperating with The Brand Orchestra, top stars of the Daikin Handball Bundesliga – in cooperation with the league and the clubs. The striking campaign is designed after a well-known classic video game — including onlin

In 2022, the alliance of ROBOT and The Brand Orchestra celebrated more than a decade of passion-driven communications in the world of sports. As two of Germany’s leading creative agencies for sports marketing, we looked back on ten years of creating powerful stories and experiences for renowned clients ranging from the Bundesliga and the DFL Foundation to German Sport Aid.Our deep expertise in sports and our belief in the power of peak performance have also made us the agency

Integrated communication for Dyn’s second year: In the sports broadcaster’s second season, we went directly to the fans and staged Germany’s largest sports campaign — nationally and regionally. In addition to classic communication such as nationwide TV spots, banners, and print ads, we visited the fans’ homes on site and created local communication in Germany’s most important sports cities — to inspire all sports enthusiasts right on their doorstep, side by side with the club

Brand development for InfraGO: Germany’s train stations are not only travel destinations and transport hubs — they are also important social centers for many regions. For Deutsche Bahn, we conducted an extensive branding process with a brand evaluation for various departments across stations nationwide. Together with InfraGO’s Commercial Sales division, we developed a brand book for positioning and derived brand guidelines to establish clear principles for communication with

Comprehensive communication package for the launch of Germany’s new sports broadcaster — from DRTV spots to print and online communication, all the way to social media activities. FROM SPORTS FANS FOR SPORTS FANS. The brand, developed by ROBOT & The Brand Orchestra, launched successfully in summer 23 together with the most important German leagues in handball, basketball, volleyball, table tennis, and hockey, as well as international competitions — and immediately won over a

ROBOT and our partner agency The Brand Orchestra support Lupp & Partner: A law firm can also be a strong brand — and this is becoming increasingly important in this industry. In a highly competitive market — including in HR — with seemingly identical services, a firm’s attitude makes a real difference. For Lupp+Partner, we conducted an extensive branding process with workshops at all four locations to position the company across all brand dimensions. The resulting brand book

Creating a whole new sports streaming brand: Dyn. With Dyn, sports fans gain a new home — a streaming platform for the Handball, Basketball, Volleyball, Table Tennis, and Hockey Bundesliga, as well as other leading leagues. We proudly created the brand in all its facets: in addition to the name, brand strategy, logo, and corporate design, we also developed the corporate website and the launch communication, which has been visible since the brand’s debut in summer across TV, p

We are happy to be responsible for the brand identity of the new PR agency founded by Susanne Jahrreiss in Munich and developed the entire communication presence. The scope of work ranged from logo development and corporate design to the new website and digital presentations.

Influencer & social media campaign for the Bundesliga Foundation (DFL Stiftung). (Use this link for the main campaign: https://www.robot-berlin.com/en/post/zukunft-bewegen-1 ) The Brotatos, as leading football influencers, are passionate fans of cult Bayern player Claudio Pizarro. That’s why, as part of our Zukunft bewegen initiative, we invited them to take on the Claudio Pizarro Challenge — in support of German elite sports. The challenge: being good at football is one thin

Moving the future: DFL Foundation launches the largest campaign in its history with ROBOT & TBO. Top athletes are role models for all of us. This is the foundation of the DFL initiative #ZukunftBewegen, developed by The Brand Orchestra, which aims to encourage children and young people in particular to be more active and engage in sports. The result: dynamic communication for the DFL Foundation. At the center of the integrated campaign are major sports talents, elite athletes

International communication under the motto You are the Liga: In our worldwide summer campaign for the Bundesliga, we pursued a simple strategic approach: football connects people all over the world. And all fans belong to one family, united by their passion for the greatest sport on earth — regardless of age, gender, skin color, or religion. In addition to brand strategy and consulting, The Brand Orchestra created a globally deployed campaign for social media and TV in all r

A poetic masterpiece marking the end of a season full of challenges. The Bundesliga and Bundesliga 2 concluded an extraordinary season with an equally extraordinary message to their fans. In a one-minute film, German professional football expressed its gratitude for the patience, strength, and loyalty shown by supporters throughout the 2020/21 season — a season in which, due to the COVID-19 pandemic, fans were largely unable to attend matches in the stadiums. The film is acco

The brand campaign for Germany’s largest job platform: For StepStone Deutschland, based in Düsseldorf, we developed an integrated communication campaign. The goal was long-term brand building with the core objective of establishing StepStone as the preferred brand for everything related to jobs. The concept created by ROBOT for The Brand Orchestra included print ads, banners, motion design communication, social media, and a music track for the brand. Clear design, endless pos

ROBOT and TBO showcase the elite athletes of the German Sports Aid Foundation: Top talents don’t let anything hold them back — not even a virus. Perseverance, flexibility, and a willingness to perform — these are the qualities that define our athletes. The Bundesliga honors this attitude and stands in solidarity with Germany’s next generation of elite athletes. As the Bundesliga’s lead marketing agency, The Brand Orchestra translated this idea into a cross-media campaign. Bec

For the cybersecurity company HiSolutions, ROBOT designed a very special kind of relaunch. As one of the leading software companies for cybersecurity, HiSolutions relies on ROBOT & The Brand Orchestra for strategy, brand development, design, and talent recruitment. In addition to brand strategy, marketing, a brand book, and a completely new visual identity, we are also responsible for revising the company’s HR website and HR campaign. SPECIAL TALENTS NEED SPECIAL COMMUNICATIO

With our worldwide Summer Engagement Campaign for North America, South America, and Asia, the Bundesliga communicated that the love of football cannot be defeated — not even by a pandemic. The broad campaign across social media and classic channels paid respect to the fans and generated a high level of global engagement. In concrete numbers: over 54 million contacts and 22 million video views, with a total of 340 video and graphic assets. ONE PASSION, MANY LEADS A banner camp

The Spanish company RIU Hotels & Resorts, with 109 properties, is not only one of the largest providers worldwide but also ensures a truly feel-good stay thanks to prime locations and a distinctive atmosphere. ROBOT, in cooperation with The Brand Orchestra, brought this feeling to life – worldwide – with an unconventional idea. The ad Airport The ad Breakfast

ROBOT and the Brand Orchestra showcase the heroes of football. A star-studded lineup for the DFL Foundation in support of Germany’s elite athletes: In our most extensive campaign to date, numerous Bundesliga stars draw attention to the achievements of young athletes in elite sports through a wide range of spots and measures. In line with the campaign motto, DFL Foundation ambassador Manuel Neuer, Daniel Caligiuri, Mario Götze, Serge Gnabry, Lukas Klostermann, Marco Reus, Davi

Microsoft & Avnet Silica rely on the ideas of ROBOT's creative department: The Internet of Things offers tremendous opportunities — and also carries one or two security risks. Fortunately, technologies from Microsoft and Avnet Silica provide the world’s highest security standards. And even better when The Brand Orchestra brings this fact to life with an entertaining B2B campaign — bold and eye-catching across Europe. Safety first.

Featuring the motto #leistungleben (Live up to your potential) the German Sports Aid Foundation Deutsche Sporthilfe launches a completely new brand identity. In addition to an entirely new corporate design and a modernized logo, we created a comprehensive brand campaign with more than 50 visuals for classic media and social media. Stories and posts featuring supported athletes spread the brand messages far beyond the Sporthilfe channels, while a mission film stages the new p

The Brand Orchestra launches the worldwide repositioning of the Bundesliga with ROBOT'S award-winning image trailer — featuring a remarkable twist. Out of love for football: Our film for the Bundesliga’s international markets received an overwhelming global response. The film is an ode to football — an ode that manages without a single Bundesliga scene. The message behind it: just as important as the league are its fans.