LICENSE TO SELL – MERCEDES-BENZ OSTENDORF

How do you build a distinctive local dealership brand while preserving the strength and prestige of one of the world’s most valuable automotive brands? That was the challenge facing ROBOT when working with the Ostendorf Group, one of Germany’s largest Mercedes-Benz retail partners.

Operating six sales locations for Mercedes-Benz, Chrysler, Jeep, Dodge, and Smart vehicles, the company also offers specialized services for commercial vehicles and a large pre-owned vehicle business. ROBOT was entrusted with supporting the brand across strategic positioning, sales activation, and B2B communications, while continuously developing tactical campaigns designed to drive customer demand and dealership traffic.

One of the key objectives was strengthening the visibility of Ostendorf’s extensive used-car marketplace. Rather than competing with the manufacturer’s brand identity, ROBOT developed communication that combined the prestige and trust of Mercedes-Benz with compelling local service and product promises unique to the dealership group. The result was a more personal, approachable style of communication that reflected the realities of retail while maintaining the premium character of the brand.

The campaign included large-format outdoor advertising, print campaigns, radio spots, and point-of-sale communications, creating a consistent presence across every customer touchpoint.

The results were immediate and measurable. During the campaign period, sales of pre-owned Mercedes-Benz vehicles increased by 25 percent, demonstrating the power of combining strong brand stewardship with targeted retail activation.