With an entertaining social media campaign for the Bundesliga, ROBOT & The Brand Orchestra set the tone for an exciting year-end run. The Bundesliga delivers peak excitement and makes this autumn truly thrilling: more goals, more atmosphere, more spectacle. Enough reason to accompany this energy with a campaign designed to further fuel the overall enthusiasm. Under the campaign platform Hot Autumn, ROBOT created a global campaign that built excitement for the dramatic conclus

Moving ROBOT communication for the DFL Foundation: Germany’s fastest sprinter, Gina Lückenkemper, is at the center of our new campaign for the DFL Foundation. The 21-year-old, who finished fourth at the Olympics with the 4x100-meter relay, became the first German woman since 1991 to run 100 meters in under eleven seconds and is considered a major medal hopeful for the 2018 European Athletics Championships. The spot has been airing since April 21, 2018 in the Bundesliga envir

ROBOT & The Brand Orchestra realignthe key brands of Germany’s largest league. As one of the most innovative and popular leagues in the world, the Bundesliga is becoming increasingly international. To support this growth with a solid brand foundation and to provide employees, partners, and the broader public with a clear vision of the brand, a comprehensive branding process was initiated together with the DFL. After an intensive research and workshop phase involving stakehold

The Bundesliga is expanding worldwide — and we provide the communication. North America, South America, and Asia: To win over the football-enthusiastic fan communities in these markets, ROBOT & TBO developed an online communication campaign. In doing so, we played one of our biggest trump cards: goals! The Bundesliga has the highest average number of goals per match. And what do fans around the world love most? Exactly: goals, goals, goals. Under the campaign motto GOALMANIA,

An integrated campaign for Germany’s largest newspaper — with entertaining stories centered around a random kiosk around the block.r. A kiosk as a soap-format: To communicate BILD’s values in an engaging way, we developed a concept that playfully interacts with the product — through stories featuring the people for whom BILD writes, spanning all parts of society. Authentic and consistent, yet always with a wink. We staged these stories in the place where everyone crosses path

For the anniversary of Germany’s No. 1 media outlet, BILD relies on ROBOT & The Brand Orchestra Germany’s largest newspaper turned 65 — and that’s certainly a reason to celebrate. As part of BILD’s anniversary, The Brand Orchestra created a campaign with posters, print ads, and accompanying guerrilla activities such as an elevator-selfie activation. The initiative was as honest as BILD itself — and played with the simple truth that BILD is anything but indifferent.

We believe in talent — just like the Bundesliga Foundation (DFL Stiftung), which supports young athletes. That’s why we staged kids in truly eye-catching films. The Bundesliga Foundation supports young talents on their way to the world’s top — and ROBOT & The Brand Orchestra bring this to life in spectacular fashion. To do so, we showcase children doing what every adult dreams of: fully living out their talents. The result is an emotional vignette film that highlights the her

hat truly drives a company’s success are the people behind it. With this in mind, ROBOT — in cooperation with the design agency Studio 38 — developed the new HR campaign for Germany’s No. 1 jewelry retailer. In addition to a film that puts the company’s employees at the center, the campaign includes an HR marketing flyer, a print campaign with 11 visuals, as well as job ads, posters, and banners.

ROBOT also drives companies forward in the B2B sector — with full success. Avnet Silica is Europe’s leading distributor of electronic components and services for the technology market. From the development of technical products to international logistics, the company offers customers solutions that are not only innovative but also as simple as possible. Featuring the claim Complexity simplified, ROBOT developed a B2B campaign for the entire European market. A series of print

B.Z. is the leading media outlet in Berlin. We developed the communication to match. Good tabloid journalism is defined by three things: it is entertaining, easy to understand, and reports at lightning speed on what people care about. In this, the Berlin newspaper B.Z. is absolutely unbeatable. With the city’s largest local editorial team, it is always right where things are happening. We showcased this speed in an integrated, eye-catching campaign — with posters, print ads,

Positioning, brand book, app, and campaign: ROBOT & The Brand Orchestra realign Germany’s largest media outlet BILD for a digital future. Together with Publishing Managing Director Donata Hopfen and key players from all areas of the BILD Group, The Brand Orchestra developed an overarching brand positioning that encompasses all BILD channels — print, Bild.de, mobile, and apps. Over the course of 12 months, this included numerous workshops, interviews, and alignment sessions. A

A spectacular appearance in nighttime Berlin: our unconventional film format makes a statement for German sport. The Bundesliga’s commitment to the German Sports Aid Foundation is built on long-term support. Under the central idea Athletes for Athletes, the Bundesliga Foundation has been supporting the work of the German Sports Aid Foundation in promoting elite sports across various disciplines since the Olympic Games in Beijing 2008. Last year, this partnership was brought t

Integrated campaign for the Bundesliga’s digital platform — with football legends as heroes of expertise. Background: In football, there are often two opinions — and we made this the foundation of our campaign promoting the Bundesliga’s online portal. The message: good thing Bundesliga.de exists, where every fan can not only enjoy the entire world of the Bundesliga but also get all facts straight from the source. At the heart of the campaign are two authentic fans who philos

The powerful launch campaign for our long-standing collaboration with the Bundesliga Foundation and the German Sports Aid Foundation. The Bundesliga respects the outstanding achievements of all athletes. That’s why the Bundesliga Foundation has been supporting the work of the German Sports Aid Foundation for years, promoting elite sports across a wide range of disciplines. Our campaign places this commitment to supporting 160 potential Olympians at the center. We showcase tru

The eyewear manufacturer Brille24 is setting new standards in the online eyewear market — and we created the communication to match. To further increase awareness of the online optician Brille24, we developed a broad TV campaign in cooperation with ROBOT, featuring the new claim Buy glasses the smart way. The result: a charming TV commercial that clearly highlights the benefits for potential online eyewear customers. The spot is airing as a 20- and 30-second version on ProSie

Our design for a great idea: culture is communication — and vice versa. For this reason, the sponsorship agency Ledavi hosted the first Commercial Culture Conference. Opinion leaders from marketing, art, and culture came together for many inspiring round-table discussions at one of Berlin’s top locations: the legendary pop-up restaurant Pret a Diner — this time set in the historic opera workshops of Berlin. We delivered the freshly designed logo, visual identity, and invitati

More than football – We created the first corporate campaign for the Bundesliga. Because football is more than a sport. And the Bundesliga is more than a league. For the first time in the 50-year history of the Bundesliga, the DFL (German Football League) launched an information campaign highlighting the social value of professional football. The focus was on the positive impact the Bundesliga has on social cohesion, the economy, and football culture. Communicated topics incl

Our communication campaign for the Private Medical Billing Offices (Privatärztlichen Verrechnungsstellen) gives the organization a new face. Together with our partner agency TBO, we have been working for the Association of Private Medical Billing Offices (PVS) since 2011. The operation was a success — proving that B2B communication doesn’t have to be boring. As the leading provider of private medical billing (fee volume: €3.6 billion per year), the PVS ensures that doctors c

Electronic Arts relied on ROBOT for the communication of FUSSBALL MANAGER 13. In this successful simulation series, players can found their own team, become national coach, or lead their favorite club to unexpected glory. At the center of this year’s campaign was Lucien Favre, coach of Borussia Mönchengladbach. He continues the tradition of a number of major coaches and managers who have already appeared on the cover of FUSSBALL MANAGER. Last year, we staged Thomas Tuchel fo

ROBOT and TBO ensured a successful launch with a comprehensive communication package. FIFA 13 is all about the passion for football — and in the legendary EA game’s integrated Virtual Bundesliga, it’s about the honor of representing your club well. For the first time, players have the opportunity to become virtual champions online with their favorite Bundesliga team. Players from Germany, Switzerland, and Austria compete against each other for an entire year. It’s about play,

Premium Design and Photography: With the Mercedes Viano Vision Diamond, Mercedes-Benz introduced a luxury version of the Viano. Designed for chauffeur-driven travel, this elegant business vehicle combines a state-of-the-art multimedia workspace with a private retreat. An automobile of this calibre – developed particularly for the Chinese market – naturally required a communication concept that reflected its premium positioning. In collaboration with the sponsorship agency LED

Football, passion, and a coach like no other: We love football — and we love the people who live and breathe it. For our campaign promoting Football Manager 12, we teamed up with the charismatic head coach of 1. FSV Mainz 05, Thomas Tuchel. Few figures on the touchline embody the passion and emotion of the game quite like he does — and that became the heart of our creative concept. Across the key visual, print advertising, online campaign, and trailer, we brought the campaign

ROBOT and The Brand Orchestra handled Vodafone’s communication surrounding the Eurovision Song Contest in Düsseldorf. In collaboration with our partner agencie Hello White Parrot, we developed an AudioGuide that presented ESC fans with the most interesting stories about the stars of the Düsseldorf contest — country by country — via a telephone hotline and online. Throughout Düsseldorf, our country hotlines were promoted, allowing people to listen to the most exciting stories

How do you turn a dry software topic like the paperless office into a PR-worthy attraction at the world’s largest technology trade fair? By creating fashion from old files. For CeBIT 2010, ROBOT developed Paper Couture, one of the event’s most talked-about attractions. Under the motto Paper Has Better Things to Do Now, models presented a unique fashion collection made entirely from discarded office documents. The garments were created in collaboration with the renowned Berlin