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EA SPORTS – FUSSBALL MANAGER 12

  • Nov 20, 2011
  • 1 min read

Football, passion, and a coach like no other:



We love football — and we love the people who live and breathe it. For our campaign promoting Football Manager 12, we teamed up with the charismatic head coach of 1. FSV Mainz 05, Thomas Tuchel. Few figures on the touchline embody the passion and emotion of the game quite like he does — and that became the heart of our creative concept.

Across the key visual, print advertising, online campaign, and trailer, we brought the campaign message For the Love of Football to life, capturing the intensity, dedication, and emotion that make the sport so special.





Eine Serie von Informationsfilmen  (in Form einer inszenierten Pressekonferen) mit Thomas Tuchel, dem EA Sports Chefentwickler und weiteren Experten verlängerten die Kampagne um jede Menge vertiefende Informationen rund um das Spiel. Und jede Menge Trainer-Know-how aus erster Hand.











 
 
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