A FEEL-GOOD APPEARANCE FOR THE PVS
- Jan 1, 2013
- 2 min read
Updated: Jun 23
Our communication campaign for the Private Medical Billing Offices (Privatärztlichen Verrechnungsstellen) gives the organization a new face.
Together with our partner agency TBO, we have been working for the Association of Private Medical Billing Offices (PVS) since 2011. The operation was a success — proving that B2B communication doesn’t have to be boring. As the leading provider of private medical billing (fee volume: €3.6 billion per year), the PVS ensures that doctors can reliably bill for their services — but what the association lacked was emotional relevance and likeability. Through workshops, we developed a brand strategy and ensured its creative implementation. The scope of work: brand consulting, strategic advisory, print ads and brand film, corporate identity, sales literature, website, online campaign, and music consulting.
Emotionalizing the brand: Under the motto From doctors. For doctors., we created — over the course of a five-day shoot with doctors and in hospitals — a communication world that does justice to a market leader while still remaining approachable and likeable.
The print campaign brings PVS’s key benefits to life in a smart and humorous way. The new corporate design conveys freshness, transparency, and trust, creating a distinctive and approachable brand presence. The campaign was rolled out across highly targeted industry publications, including leading healthcare titles such as Ärztepost, ensuring maximum relevance among medical professionals and decision-makers.
The relaunch of the PVS association website demonstrates that even B2B platforms can feel modern, approachable, and human. Built around the new brand identity, the website combines clear information architecture with a contemporary visual language that strengthens trust and improves user experience. The accompanying banner campaign adapts the print motifs for digital channels and was placed in highly relevant industry environments, directing qualified traffic to the new website and extending the campaign’s reach across multiple touchpoints.
