65 YEARS OF BILD

For the anniversary of Germany’s No. 1 media outlet, BILD relies on ROBOT & The Brand Orchestra

Germany’s largest newspaper turned 65 — and that’s certainly a reason to celebrate. As part of BILD’s anniversary, The Brand Orchestra created a campaign with posters, print ads, and accompanying guerrilla activities such as an elevator-selfie activation. The initiative was as honest as BILD itself — and played with the simple truth that BILD is anything but indifferent.