DYN – A SPORTS BROADCASTER TAKES OFF.
- Sep 1, 2023
- 1 min read
Updated: Jun 23
Comprehensive communication package for the launch of Germany’s new sports broadcaster — from DRTV spots to print and online communication, all the way to social media activities.
FROM SPORTS FANS FOR SPORTS FANS.
The brand, developed by ROBOT & The Brand Orchestra, launched successfully in summer 23 together with the most important German leagues in handball, basketball, volleyball, table tennis, and hockey, as well as international competitions — and immediately won over an enthusiastic community of fans and sports lovers.
At a kick-off event at the Spobis 2023 sports trade fair, Germany’s largest expert network was presented — Dyn’s On_Air Team. In addition to a press event, numerous films and social media activities from the faces of Dyn created a strong impact within the communities of our sports.
A series of DRTV films, print ads, banners, social media measures, and stadium boards ensured targeted communication to fans of each individual sport.
